So…You Want To Keep Your Members Coming Back?

I just presented a Be Direct with Respect®  program (Communicate with Impact!) at the MI Business and Professional Association (MBPA) on a snowy day at Davenport University in Livonia, MI. You may be familiar with the 101 Best & Brightest Top Companies to Work For event…MBPA is the association that is responsible for this amazing meeting every year.  It is my personal favorite.  The attendees hear from the winning companies (employees nominate their company to be part of the contest) on the creative programs  that keep their employees motivated and productive.

• The employees of MBPA know how to treat their members.
• I know first hand since I’ve been a loyal member for years.
• MBPA surveys their members on how they can continuously improve their services.

• Alicia Wilson and Leah Schroeder (MBPA star employees) were in charge of this highly successful this meeting.
• They both made every guest and member feel welcome.
• Another star  MBPA team member -Taryn Misajlovski, Director of Events was responsible for bringing to the meeting.

There was a power networking exercise right after my program.  Members and guests did some serious networking and I was impressed at how they really listened to each other.  I heard people ask questions about each other and it was not only a one way communication.  Look for a future blog post about advanced networking.

So…if you want to keep your members coming back remember to really listen to what they need and refer business to them.  They will remain loyal and tell others to join.

Watch the video testimonial from Alicia Wilson, Associate Director of Events at MBPA.

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Until the next time,
Joyce Weiss